Our brief for the design of the new Maltapost logo was quite specific. ‘Design something that is resonant of our national and postal heritage, ‘letterbox red’ is to be used.
Hence the creation of the symbol of the postal horn, wrapped around the Maltese Cross. Font selection added an element of modernity and motion to the identity.
As the identity rolled out into other elements, a versatile device for copy was included in the visual. This allowed the ‘device to be positioned over different parts of the image, according to where the image allowed us. Another postal element was added to the design: a ‘dotted line’ graphic – symbolising stamp perforations.
As with other identities created in the past, a set of design guidelines was created in order to ensure consistent representation of the brand.