The brief was to create an original brochure/book that felt premium and would appeal to luxury yacht owners. Working with the photography of Kurt Arrigo made our job a lot easier. We wanted to keep the design as simple as possible, and let the photographs do the talking, while ‘wrapping’ the brochure in an exclusive cover.
The pages needed to be interchangeable, which is why we selected rivet binding. This also allowed us to print on large sheets.