In 2010 MPS PR launched the new Ford Focus at the old Power Station near the Valletta Waterfront. The disused building provided the perfect backdrop for the dynamic model. The cars were hidden inside two containers for a big reveal later in the evening. Entertainment was provided by Ira Losco, one of Malta’s leading performers, and the evening was attended by potential buyers, the media and distinguished guests.
A lottery was drawn during the evening and one of the 300 guests was then invited to drive the new Focus for 2 days and review it through live posts on the Gasan Enterprises Facebook page providing potential Ford Focus buyers with live feedback.