The theme for the Gasan Mamo 2015 multi-media campaign is #thefamiliar. Playing on the strong sense of pride and nostalgia that the Maltese have for anything ‘Maltese’.Gasan Mamo is well established insurance company that has been around for many years. It has become part of the local mindset. The #familiar ties in with the company’s slogan ‘We’re Always There’. As they have been for the customers over the years, and it is this strong sense of familiarity that makes most of them longstanding customers. This Brand Film is part of a campaign that spans various media.