The merger of Gasan and Zammit brought together two stalwarth car importers. No other dealership in the country offers such a wide selection of brands, across all car segments under one roof.
That is the rationale behind the slogan ‘A whole new breed’ – of car dealership. We created a ‘car mash-up’ graphic by using details from all car brands offered by GasanZammit, and building one car out of them.
A new corporate identity was designed for the company, and a national campaign ran across various media.