The theme for the 2013 GasanMamo Calendar was ‘pushing limits’. We wanted to feature a series of extreme sports photography. Showing people pushing their limits, yet still staying in control.
While working on the creative for this calendar, we asked ourselves whether it was possible to push the limits of the calendar itself, and this we did, through the use of Augmented reality and the Junaio app. We brought the images to ‘life’, with a simple app download and QR code scan.