Milk is Good Naturally



An EU funded campaign targeting all age groups, informing the general public about the benefits of drinking milk everyday, as a natural source of nutrients, minerals and vitamins. Hence the campaign slogan ‘Milk is good Naturally’ or ‘Il-Halib huwa tajjeb Naturalment’.

The idea behind the graphic was to show milk as being naturally energetic and strong, through different age groups. The campaign started as an animated campaign and developed into an advertising campaign showing different people from different age groups consuming Milk on a daily basis.