The Visa Challenge 2015


Visa Europe offered Maltese travellers the chance to win €100 daily throughout the summer of 2015 by simply using their Visa card while overseas. Users were also entered into a draw for the grand prize of €5,000. The competition was promoted on various media, gaining excellent results in Digital, with Facebook impressions totalling at 2.3 million and a Google Display campaign with close to 4,000,000 impressions and 9,000 click throughs.